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The People Side of Project Success: Communication Skills That Prevent Failure
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Webinar Essentials: A Detailed Breakdown
Project management training provides teams with a shared framework, but poor communication still accounts for more than 30% of project failures. The difference between projects that stall and projects that deliver often comes down to how well project managers read and adapt to the people around them. Join TRACOM’s Jason Kiesau and Dr. Casey Mulqueen as they explore the SOCIAL STYLE & Versatility model, a research-backed framework for recognizing the four core behavior patterns (Driving, Expressive, Amiable, Analytical) and adjusting your communication to build alignment, resolve conflict, and drive decisions under pressure. Walk away with practical strategies you can apply to your next stakeholder conversation.
At the end of this session, you’ll be able to:
- Identify the four SOCIAL STYLEs and the observable behaviors that reveal how stakeholders and team members prefer to communicate.
- Use Versatility techniques to adapt your communication and make confident decisions across different stakeholder styles.
- Recognize how style-driven conflict and false alignment derail project execution, and how to address them before they impact delivery.
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