The whole point of digital transformation is to make significant improvements to your business. The right technology is essential to getting there, but the wrong investments can just as quickly send you in the wrong direction. You need to understand how technology will help your business and confirm the solution will get you closer to your overall DX goals.
According to the McKinsey Global Survey, 90% of C-level and senior business leaders say their organizations have pursued at least one large-scale digital transformation (DX) in the past two years. Given the scope of DX initiatives, this data indicates the digital age of business has arrived. Companies that have yet to take digital transformation seriously risk becoming less competitive as technology evolves.
Technology is at the heart of digital transformation, but it isn’t just changing work meetings to zoom calls, starting a company-wide Slack channel, or migrating to the cloud. While these changes might be part of a larger strategy, true digital transformation involves integrating technology throughout your business, including its DNA. More than anything, DX is a cultural change in your business that enables innovation and requires everyone to embrace new products, operations, and digital tools.
A digital transformation strategy should examine your business from top to bottom and rethink how it operates and delivers value to customers. Successful digital transformation allows different business functions and teams to collaborate more coherently and effectively while improving customer satisfaction and increasing profits.
This article explores digital transformation strategy and how you can build an excellent one to advance your business.
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Any successful digital transformation initiative requires instilling your business with a digital-first culture. A digital transformation strategy is a comprehensive plan detailing how your business will achieve this culture and integrate technology solutions. This plan describes how an organization can use technology to create new value for customers and stay ahead of the competition.
A digital transformation strategy aims to help organizations make the most of digital technologies, including mobile, social, analytics, and cloud. A successful digital transformation strategy will consider all aspects of the business, from customer experience to operations and employee productivity. Developing and executing this strategy is essential for companies to gain the benefits of digital transformation and become more agile and competitive.
When completed successfully, digital transformation efforts enhance business efficiency and collaboration, leading to better delivery speeds and increased customer satisfaction. Your digital transformation strategy should be tailored to the specific needs of your organization and industry. However, there are common business goals that should inform your digital transformation strategy. These goals are as follows:
There are more communication tools and channels in the digital age than ever. Creating a digital-first work environment helps teams access better methods for collaborating with each other and customers. New technology makes it easier for them to share knowledge and complete projects that benefit the business. The more easily teams collaborate, the more productive they can be, including finding solutions faster and supporting customers more efficiently.
Human error is a natural part of running a business, but digital tools such as automation make it increasingly avoidable. Automation reduces errors and frees employees to focus on work that requires critical thinking, such as building better products and services for customers to enjoy. Digital transformation helps eliminate data silos and makes it easier and faster for employees to find critical data while automating repetitive, mundane tasks.
Digital transformation tends to be a significant monetary investment upfront, especially if you’re still relying on outdated processes and legacy systems. Deploying new technology, such as automation or moving to the cloud, can be costly but will save money in the long run. By reducing the time employees spend on time or labor-intensive tasks, they can more efficiently spend time on work that adds more value.
Making your company more efficient always benefits your customers in the end. But digital transformation doesn’t just mean improving internal processes. Designing or purchasing software or digital resources to make it easier for customers to access your products or services is an excellent way to enhance customer satisfaction and create more loyal buyers.
Successful digital transformation creates more productive employees, which generates more value for your company, and results in a competitive edge. Increasing efficiency in your businesses helps establish stronger customer relationships, drive more sales, and improve your reputation and market share in the industry.
A digital transformation strategy can take many forms, depending on the organization and its goals. However, all digital transformation strategies share a common goal: to use technology to create new value for customers or organizations. For example, a retailer might use mobile technologies to create a better customer experience or offer new services such as in-store pickup. A manufacturer might use data analytics to improve production efficiency. A hospital might use cloud computing to securely store and share patient records. Ultimately, the goal of any digital transformation strategy is to help the organization stay ahead of the competition and better meet the needs of its customers.
There is no one-size-fits-all answer to creating a digital transformation strategy, as the process for developing a digital transformation strategy will vary depending on the organization and its goals. Failing to establish a clear digital business transformation strategy can significantly impair your business from reaching its full digital potential. That said, there are proven frameworks that you should integrate into your digital transformation strategy.
Here are some critical steps that all organizations should take when creating a digital transformation strategy:
Neglecting to create a plan can doom digital transformation before the effort has even begun. Successful execution of your strategy relies on the following:
Digital transformation can only be successful with buy-in from employees at all levels. However, good leaders who understand the business goals of digital transformation are pivotal. Successful leaders have excellent communication and are willing to be transparent about the goals of digital transformation. DX will be hard to complete if leadership can’t describe the value of what digital transformation brings to the organization and individual employees and teams.
Technology for the sake of technology is a notion that will doom any digital transformation initiative. This exercise should strategically position your organization to achieve critical long-term business goals. After all, DX is an expensive undertaking, so you must clearly understand what you want for the business outcome, whether introducing new revenue channels, speeding up delivery times, or becoming more agile as an organization.
Digital transformation is often met with resistance from employees because it impacts how they work and who they work with, often driving them to resist change. Leadership must establish a culture of innovation to encourage employees to embrace the new products, operations, or technology they will be working with.
Companies often invest in outstanding digital solutions only for employees to neglect them. Your culture must nurture digital transformation initiatives or risk employees failing to take them seriously. Talk to your employees about the digital transformation strategy and how they will benefit from it, and host training sessions on new processes and technologies to help them prepare them beforehand. Once a company culture is suitable for digital transformation, the rest of the strategy will fall into place.
Because digital transformation often takes years to complete, creating incremental, achievable goals is essential. Your first initiative can be minor, such as deploying a new corporate meeting service like Slack or Zoom. Starting your DX journey with an easy win prepares the organization for future changes while giving you a tangible accomplishment that will improve your business.
Once you know what you want to achieve for your business, the next step is understanding how to get there. It helps if you have a clear picture of what technology will be necessary to help your organization achieve its goal.
For example, many SaaS (software-as-a-service) companies are using artificial intelligence and machine learning to improve the quality of their products. Retailers are turning to augmented and virtual reality to provide customers with an enhanced shopping experience. Companies across industries are deploying cloud solutions to make storing and sharing files more manageable.
No matter what industry your business is in, you should map out the technology you want to adopt to achieve your digital transformation goals.
To execute digital transformation, your business will need employees with the appropriate DX skills, experience, and knowledge. Many employees are often resistant to change and are a common hurdle to DX initiatives. Figure out what roles you need to fill and begin hiring for them as soon as your digital transformation begins.
The whole point of digital transformation is to make significant improvements to your business. The right technology is essential to getting there, but the wrong investments can just as quickly send you in the wrong direction. You need to understand how technology will help your business and confirm the solution will get you closer to your overall DX goals.
Fail-fast attitudes are dangerous because they normalize failure and lead to lazy thinking. A lack of focus and funding will ensure your digital transformation is dead on arrival.
A comprehensive and clear strategy will help ensure your company’s digital transformation is smooth. This initiative inevitably brings about meaningful organizational changes, impacting all processes and personnel along the way. Success requires significant financial investment and commitment to adapt and learn new collaboration methods. Your digital transformation strategy should distinctly describe the impending changes to your business so that leadership can communicate transparently with stakeholders. Remember: digital transformation is an ongoing process. Expectations will continue to evolve as the digital landscape changes. Teams must be ready to revisit and revise digital transformation initiatives to keep pace with their industries and remain competitive.
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Detail-oriented business professional with fifteen years experience in the customer service, project management and finance industry. Dedicated to helping make a positive impact at the organizations with which I partner.
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